Early Bird Club

If you thought the iPhone 15 Event was Apple’s last big announcement of 2023, you’d be wrong: there’s one more thing.

Apple is gearing up to unveil its latest innovations at a unique nighttime virtual event, “Scary Fast,” set for October 30th at 5 p.m. PT/8 p.m. ET. In an unusual move, the tech giant has opted for its first night event, this time in a completely virtual format.

Speculation surrounds the release of new Mac models, with strong indications pointing towards updated iMacs and MacBook Pros. The “Scary Fast” tagline has fueled discussion regarding significant hardware upgrades, potentially the highly anticipated M3 chip. This would represent a diversion from Apple’s traditional six-month chip cycle.

What you need to know:

  • Expected focus on new Macs.
  • Possible unveiling of the next-generation M3 chip.
  • Rumored 24-inch iMac refresh and new MacBook Pros.
  • There’s a possibility of a break from the traditional six-month chip cycle if the M3 chip is introduced.
  • 100% Virtual (no in-person component)

You can watch the “Scary Fast” event here on Apple’s website, where it’s likely that Mac enthusiasts will be treated, but you never know… perhaps we’ll all get tricked!

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